Friday, December 24, 2010

Get it through your head Microsoft

After dominating the PC world for so long, mr softy (ie microsoft) is now getting hammered by a competitor they nearly put out of business (in fact some will remember that mr softy invested in apple to keep the company afloat in order to appease the justice department). The issue I have with microsoft is these stupid updates. After being annoyed by 'restart now' reminders for the better part of 2 days (popping up in the middle of what I'm working on in the most inopportune times) I finally bit the bullet and clicked restart). Thus begins a 10-15 minute process of closing all programs and re-opening them to become productive again. The problem is this is like a tax on those who make more money. Case in point, for a professional making $100k, 15 minutes of time is worth about $13. Assuming 6 restarts per year, thus equates to $79. At $300k, this jumps to $238. At $500k , it is $397. And at $1mm per year, $794. Who cares you say? (or more specifically, who cares about the "rich" as they can easily afford the money). The problem is this generates feelings of resentment towards one party: Microsoft, from a heavily influential group with strong purchasing power (those with money). Enter Apple with instant on and minimal updates and you start to see why they are crushing the competition, despite in many cases anti-competitive behavior and bizarre software quirks of their own. For PCs that are seldom used (like a laptop) the situation from Microsoft is more intolerable. In fairness I think mr softy is starting to understand as I hear windows 7 is supposed to be easier to use (although I've never tried it). I viewed the announcement this week of a new operating system from microsoft as a real yawn. who cares? this gravy train is over, with the never-ending cycle of license fees and upgrades. (actually calling the death of microsoft is premature as i love what they are doing in the business accounting/erp software market). but the dominance of apple (with billions generated in media sales from a hardware/software base that's already out there) is the new reality.



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